Investigating Success:
What you can learn from New Zealanders growing export markets and building careers in Asia 

Nuku Toi undertook a major research project into the stories behind New Zealanders living, working and doing business in one of the world’s fastest-growing regions. Just one long-haul flight from Aotearoa, and you’ll find a market that’s already worth US$3.63 trillion. Its future value – well, that’s anyone’s guess. But it will not be a small number.

 

Featuring in-depth interviews with 18 New Zealanders – including many with Māori and Pacific connections –we uncover the factors that give you a head start in the next stage of your exporting enterprise or professional development.

 

Find out the role of social capital, how the New Zealand brand is perceived, the cultural nuances that can smooth your path, and the many under-appreciated factors that determine success when entering Southeast Asia.